--- title: The New Ab*normal — Why Slowing Down this summer might be your fastest move description: In a fast-changing world, pausing to rethink your business model isn’t a luxury — it’s a strategy. Use these 5 steps to sharpen your direction. image: https://pinkbay.be/hubfs/AI-Generated%20Media/Images/a%20rocket%20that%20is%20lifiting%20up%20in%20pink%20and%20blue%20colors.jpeg --- [Skip to content](https://pinkbay.be/en-be/pink-bay-news/het-nieuwe-abnormaal-stilstaan-is-het-nieuwe-versnellen...een-zomerstop-met-impact-in-5-vragen#main-content) - [English - Belgium](https://pinkbay.be/en-be/pink-bay-news/het-nieuwe-abnormaal-stilstaan-is-het-nieuwe-versnellen...een-zomerstop-met-impact-in-5-vragen) - [Français - Belgique](https://pinkbay.be/fr-be/pink-bay-news/het-nieuwe-abnormaal-stilstaan-is-het-nieuwe-versnellen...een-zomerstop-met-impact-in-5-vragen) - [Nederlands - België](https://pinkbay.be/nl-be/pink-bay-news/het-nieuwe-abnormaal-stilstaan-is-het-nieuwe-versnellen...een-zomerstop-met-impact-in-5-vragen) English - Belgium Show submenu for translations ![Pink Bay logo 2022 PNG 72DPI WHITE BACKGROUND-4](https://pinkbay.be/hs-fs/hubfs/Pink%20Bay%20logo%202022%20PNG%2072DPI%20WHITE%20BACKGROUND-4.png?width=100&height=100&name=Pink%20Bay%20logo%202022%20PNG%2072DPI%20WHITE%20BACKGROUND-4.png) - 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[About Pink Bay](https://pinkbay.be/en-be/over-ons) - [News](https://pinkbay.be/en-be/pink-bay-news) - [Contact](https://pinkbay.be/en-be/contact-us) - - [English - Belgium](https://pinkbay.be/en-be/pink-bay-news/het-nieuwe-abnormaal-stilstaan-is-het-nieuwe-versnellen...een-zomerstop-met-impact-in-5-vragen) - [Français - Belgique](https://pinkbay.be/fr-be/pink-bay-news/het-nieuwe-abnormaal-stilstaan-is-het-nieuwe-versnellen...een-zomerstop-met-impact-in-5-vragen) - [Nederlands - België](https://pinkbay.be/nl-be/pink-bay-news/het-nieuwe-abnormaal-stilstaan-is-het-nieuwe-versnellen...een-zomerstop-met-impact-in-5-vragen) English - Belgium Show submenu for translations Jul 8, 2025, 4:34:55 PM # The New Ab\*normal — Why Slowing Down this summer might be your fastest move [Steven Peeters](https://pinkbay.be/en-be/pink-bay-news/author/steven-peeters) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://pinkbay.be/en-be/pink-bay-news/het-nieuwe-abnormaal-stilstaan-is-het-nieuwe-versnellen...een-zomerstop-met-impact-in-5-vragen) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://pinkbay.be/en-be/pink-bay-news/het-nieuwe-abnormaal-stilstaan-is-het-nieuwe-versnellen...een-zomerstop-met-impact-in-5-vragen) [Twitter icon](https://twitter.com/intent/tweet?url=https://pinkbay.be/en-be/pink-bay-news/het-nieuwe-abnormaal-stilstaan-is-het-nieuwe-versnellen...een-zomerstop-met-impact-in-5-vragen) [envelope icon](mailto:?body=https://pinkbay.be/en-be/pink-bay-news/het-nieuwe-abnormaal-stilstaan-is-het-nieuwe-versnellen...een-zomerstop-met-impact-in-5-vragen) ![a rocket that is lifiting up in pink and blue colors](https://pinkbay.be/hs-fs/hubfs/AI-Generated%20Media/Images/a%20rocket%20that%20is%20lifiting%20up%20in%20pink%20and%20blue%20colors.jpeg?width=1344&height=768&name=a%20rocket%20that%20is%20lifiting%20up%20in%20pink%20and%20blue%20colors.jpeg)Welcome to the new (ab)normal — a world where habits, systems and expectations don’t evolve slowly, but shift in sudden, unpredictable bursts. There was a time when taking a bike from the station meant it had to be yours. When “digitizing” meant scanning a document and saving it as *scan\_def\_nieuw\_v3.pdf*. When working from home prompted people to ask if you were sick. And when collaboration meant taking turns in the same Excel file — until someone broke the formula in column H. Today, what used to take years now happens in weeks: 📈 Netflix: 100 million users in 10 years 🤖 ChatGPT: in 2 months 📱 Threads: in 5 days ⚡ At this pace, business models are being rewritten just as fast. Shein became a global fashion powerhouse in just 3 years — with no stores, no stock, just real-time data and ultra-fast production. Tesla’s biggest margins no longer come from steel and batteries, but from software upgrades, AI features, and data usage. And the numbers don’t lie: - Companies investing in cloud, data, and AI see up to **60% more revenue growth** and **40% higher profits**. *(Accenture, 2024)* - Generative AI already influences **44% of all work hours** globally. *(Accenture Technology Vision, 2024)* - **88% of business leaders** expect the pace of change to accelerate even further. *(Accenture Pulse of Change Index, 2024)* ##### 🔍 Time to reflect? In today’s fast-moving world, standing still isn’t the same as doing nothing — it’s a strategic moment. Now is the perfect time to rethink how your business creates value. Not to tear everything down, but to ask: where are we slowing down, where can we speed up, and what needs realignment? Because every shift — no matter how small — affects your margins, your systems, your team, and your customer experience. ##### 🔁 5 smart steps to rethink your business model ##### 1. Look honestly at how your business runs today No frameworks or post-its required. Just ask yourself: - What are you really selling? Peace of mind? Certainty? Speed? - Why do customers pay you — and not someone else? - How predictable is your revenue? - What does it cost to deliver your value? - If you were to start today, what would you do differently? 📝 Write it down in your own words. One page is enough to spot friction — or acceleration. ##### 2. Identify the weak links Where is your business dragging its feet? - Too many manual processes - No real-time view of cash flow or margins - Frustrated customers or team members - Bottlenecks that slow down delivery Your gut feeling matters — but back it up with data. What you *think* is happening isn’t always what’s *really* going on. ##### 3. Simulate a new scenario Try it out on paper: - What if you switched to subscription pricing? - What if your customer journey was fully digital and automated? - What if your client refuses to wait at all? 📊 Play it through financially and operationally: What changes? What investments are needed? Where could you gain efficiency? ##### 4. Connect it to your front- and back-office A good idea only works when your infrastructure supports it: - Can your ERP or CRM handle the change? - Do your processes need to be rewritten or automated? - Is your team aligned with the new direction? Without support, innovation stays stuck on a sticky note. ##### 5. Choose one strategic sprint No need for a full revolution. Just pick one smart acceleration: - A real-time financial dashboard - Test a new pricing model - Automate your order-to-cash process 💡 Strategy is not just about choosing direction — it’s about taking the first step. ##### ⏳ In closing Summer is the perfect time to zoom out. Not to change everything, but to make sure you don’t fall behind tomorrow. Because in a world that never stands still, sometimes pausing is the smartest way to move forward. Need help rethinking your financial or operational strategy? Let’s talk. 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